It is September 2018. Uwe Baltner has left a job as a journalist writing stories for a local newspaper in Stuttgart, southern Germany. He is now one half of Baumann & Baltner an advertising agency. He has 400 Instagram followers and drives a Fiat 500 to work every day. The drive to and from his new workplace is 30-45 minutes long, most of it due to traffic jams. He decides to fill the void with audiobooks and podcasts, but he soon runs out of any he finds interesting, so he goes back to a childhood love, he starts singing.